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In 1980, Steve Jobs told a story.
It was about the efficiency of locomotion of various species (including us).
How many kilo-calories per kilometer did each animal spend to move?
The condor won.
Humans were about a third of the way down on the list.
Not an impressive showing.
But then they measured a human on a bicycle.
Far exceeding the efficiency of the condor.
It was the clearest example of how we’re fundamentally toolmakers.
After this experiment, Steve declared the computer a bicycle for the mind.
33 years later, Steve’s idea for a mobile tool box in your hands is coming to fruition.
One app at a time.
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+ a film by ZCDC +